HAND (Human & Digital)

The first global Talent ID registry for efficient discoverability, royalty collection, revenue tracking, and legal compliance in Performing Arts and Sports — HAND (Human & Digital) is a B2B Talent ID registry that assigns a standard, unique, persistent and verifiable ID to talent.

It enables distribution cost savings and production revenue acceleration by automating the process of talent utilization identification – including name, image and likeness – in both real world and virtual productions.

The HAND ID can be used to identify legal-entity Humans, licensed Virtual Humans and Fictional Characters in Performing Arts and Sports, offers automation and interoperability for workflows – driving down costs and accelerating time-to-value.

The HAND ID is a SaaS-based, B2B focused Talent ID standard, built on the ISO-level Digital Object Identifier (DOI) handle system. It is the first DOI member since DOI was founded in 1997 to be allowed to create IDs for Humans, Virtual Humans and Fictional Characters.