Highlights from the SPROCKIT Hub at the 2018 NAB Show: Day 1

If you are attending NAB Show this year, be sure to check out the SPROCKIT Hub in North Hall in the Innovation Pipeline and our programing at the Destination NXT theater along with ITV Alliance

Day one at the SPROCKIT Hub at the 2018 NAB Show is officially in the books. And, wow! Did we start off on a high note!

Crowds started rolling in early in the day, with a steady stream until the floor closed at 6:00 p.m.

One startup described the Hub as a “highway.” Another said they could go home after the first three hours and still call the full show a smashing success.

Experience just some of the many highlights from Monday below.


Current SPROCKITeer, AlertMe, took over our social media in the #SPROCKITSocialTakeover. AlertMe uses AI to connect readers and media to drive audience/revenue for publications while reducing dependency on Facebook.

See the first day of the SPROCKIT Hub through co-founder Adam Shapiro’s eyes.


All this week, SPROCKIT is sharing the Destination NXT theater with ITV Alliance. Monday’s panels focused on video advertising, platform, consumer future and Next Gen TV.

Video Advertising: The Convergence of Traditional TV and Digital Video

Moderated by McCall McIntyre, Investor, Samsung NEXT


Rebekah Dopp, Principal, Google

Jay Prasad, Chief Strategy Officer, VideoAmp

Gio Punzo, CEO & Founder, Streann Media

Going Digital Across TV, Mobile and Online Channels

Moterated by Rudy J. Ellis, CEO, Switchboard Live


Tim Keyes, COO, **Mobile

Rajendra Khare, CEO, Surewaves

Philip Rebentisch, president, American Marketing Association LA

2019 and Beyond – What do consumer video experience look like?

Moderated by Jason Friedlander, Senior Director, Verizon Digital Media Services

Featuring Jeroen Elfferich, CEO, Ex Machina

Ido Nivron, VP of Sales, Wibbitz

Dan Stieglitz, CEO & founder, Stainless Code

Next Gen TV: Personalization on a Grand Scale

Moderatored by Yillmaz Schoen, CEO & founder, TradeCast TV

Featuring Tripp Boyle, SVP Business Development, Connekt

Eliot Sakhartov, Account Executive, Microsoft

Marc Todd, CEO, Skreens

Miss any panels? You’re in luck! Our panels are all streaming on Facebook, Twitter and our homepage thanks to SPROCKITeers Switchboard Live, Streann Media and Wildmoka.


The biggest part of what we do at SPROCKIT is collaboration.

Our SPROCKITeers embrace collaboration everyday and together dominate the ever-changing media, entertainment and technology industries. Our live-streaming is just one example of collaboration in action. You can also see it first hand in SPROCKIT Hub as startups were busy connecting and introducing visitors to other startups.

Finishing Touches

The day ended with a recognition of success by NAB Show for a SPROCKIT corporate member who has been with us since the beginning.

Congratulations to Roger Keating, Chief of Strategy and Business Development at Hearst Television, for his Digital Leadership Award! He is truly a strong champion of innovation in our industry

Want to learn more about any of our current startups or alumni? Curious how YOU can become a SPROCKITeer?

Visit us at the SPROCKIT Hub in North Hall in the Innovation Pipeline or dial **GO to learn more.