Connect 2 Media & Entertainment | Online: SPROCKIT Monday Lineup

Ten technology startups will enjoy taking part in SPROCKIT, a new program that will put them front-and-center before top industry executives and potential funders.
The startups taking part in SPROCKIT will be meeting this week with C-level executives and the media, as well as with experts who can help them grow their businesses.
The startups are being featured in daily presentations at the SPROCKIT Hub, booth C1362 at the front of the Central Hall. SPROCKIT is a collaboration between World Series of Start-Ups LLC, Springboard Enterprises and NAB. It is sponsored by Convergent Wealth. Digital Media Wire is the media partner.

Today’s lineup includes Collective[i], Localytics and Standard Media Index. They will present at the SPROCKIT Hub, today, 10:45–11:30 a.m.

collective [i]

Collective[i] helps customers wrap their arms around what it calls “Big Data.” Founded in 2007 in New York City, the company has developed a proprietary technology, network and set of applications to dramatically improve the performance of four critical business functions: sales, marketing, services and customer support.

The company’s proprietary software-as-a-service creates a unified customer insights hub, delivered directly to the user through pre-built applications.

“We are so pleased to have been selected by the SPROCKIT Committee amongst the many incredible companies who competed for this honor,” says co-founder/chairman Heidi Messer. “Our solution can enable broadcast companies to dramatically improve performance and revenue through on-demand insights available to every employee in their organization.”


Standard Media Index (SMI) was founded in Australia in 2008 and has now expanded to 10 markets around the world, including the United States. SMI taps directly into media buying data from major ad agencies.

In Australia, says global CEO Sue Fennessy, “SMI became the market currency in 2009, where we have clients including News Corp., Goldman Sachs and all the television networks.”

At NAB Show, SMI is hoping to boost its visibility among U.S.-based media companies and TV networks. Fennessy says 70 percent of the company’s customer base is media owners.

“They use the data to better understand their competitive share and growth, manage and reward their sales teams, budget more efficiently, manage messaging to the finance markets and gain timely accurate clarity on where they should be allocating resources,” she says.

“Previously, the sector has always worked with market estimates on ad demand. With SMI, the sector now has timely accurate data to see what is actually happening. As we move towards a real-time trading environment, SMI brings a powerful new addition to that trading currency.”


Based in Boston, Localytics, cofounded by Raj Aggarwal, bills itself as “built to measure apps.” Founded in 2008, the company offers two product lines. On the analytic side, Localytics provides detailed data to help customers such as eBay, Microsoft and the New York Times understand how users are interacting with their mobile and tablet apps.

On the marketing side, the company uses its data to help customers acquire new users and build loyalty from existing users of their apps, including targeted, automated, personalized use of in-app messaging. Localytics now boasts that it supports more than 500 million smart devices around the world.

“We’re very excited and pleased to be selected for the inaugural SPROCKIT program,” says Localytics cofounder/ vice president of strategy and media development Brian Suthoff. “As the mobile app analytics and marketing provider for many of the largest media and entertainment companies, we look forward to sharing our insights into the key metrics and in-app marketing campaigns that are driving the most successful apps.”